Be Kissed by the Aussie Sun. Sunsol Launches New Look and Delicious New Flavours into Coles
Australian made muesli brand Sunsol is launching a new look, and updated moreish range of muesli blends and all new granolas recently launched into Coles.
The updated muesli flavours include two Natural Muesli Blends – Almond, Cashew, Macadamia & Walnut and Blueberry, Goji berry, Coconut & Chia and two Toasted Muesli Blends – Almond, Honey & Dark Chocolate and Almond, Cashew & Chia.
For the first time ever, Sunsol is also launching four granolas including two high protein options. Flavours include Almond, Pink Lady Apple & Cinnamon and Almond & Super Berry and High Protein Choc Almond and High Protein Honey Nut.
“I’ve just tried the new choc almond granola and it tastes amazing. I topped the granola with my fav yoghurt and some fresh fruits – definitely a filling breakfast,” says loyal customer Felicity.
“We’re excited to launch these delicious new granolas and moreish muesli blends into Coles and offer a great tasting, ‘better for you’ breakfast to power your morning with sun kissed ingredients and protein. Our new Sunsol range offers on average 23% more protein content than the leading brands,” says Good Food Partners Managing Director, Chris Diver.
Sunsol has also rebranded with new look packaging that is vibrant, colourful and sure to attract customers attention.
“Customers felt there was a disconnect between the current packaging and the Sunsol name, which evokes sunny mornings and Australian beach vibes,” says Chris.
“With the rebrand we wanted to bring to life essence of the brand name Sunsol, a bowl of optimism kissed by the warmth of the Aussie sun.”
The relaunch will be supported by a comprehensive marketing campaign including in store promotions, TV and broadcaster video on demand advertising, a PR and influencer campaign and sampling program.
Sunsol takes pride in sourcing local Australian ingredients including a whole grain blend of oats, wheat, barley, triticale, delicious almonds from Mildura and sweet and aromatic honey in which the honey bees pollinate the almond trees.
Sunsol muesli and granolas are preservative free, have no artificial colours or flavours and are all either vegan or vegetarian friendly. They are now available nationwide at all Coles Supermarkets, with a RRP of $7.00 (Natural Mueslis), $7.50 (Toasted Mueslis), $7.50 (Granolas), $8.00 (High Protein Granolas) per bag. The existing Sunsol range is still also available at Woolworths.